Local SEO Case Study

Private Aesthetic Clinic

How we helped a newly established aesthetic clinic build local visibility and generate patient enquiries on a limited budget.

AESTHETIC CLINIC

+35%

Patient Enquiries

+63%

Local Rankings

+34%

Direct Traffic

6mo

Campaign Duration

Historics

The Starting Point

A newly established private aesthetic clinic in London faced the challenge every new practice knows: building a reputation from scratch.

The situation when MediWorks was engaged:

Brand new practice with zero online presence
No Google Business Profile optimisation
Competing against established clinics with years of SEO investment
Limited marketing budget requiring maximum efficiency
No reviews, no citations, no local authority

Starting from zero meant every decision had to count. There was no room for wasted effort or unfocused strategy.

Task

The Brief

The clinic needed to establish a reputable name and generate patient enquiries quickly — but with budget constraints that ruled out broad, expensive campaigns.

MediWorks was tasked with:

Build local visibility in the London area from scratch
Generate patient enquiries within 6 months
Maximise ROI on a limited budget
Focus on treatments with highest commercial value

The constraint was clear: we couldn't compete on budget, so we had to compete on precision. Every keyword, every page, every optimisation had to drive enquiries.

This wasn't about ranking for everything — it was about ranking for the right things.

Actions

What We Did

Local SEO Foundation

Built and optimised Google Business Profile from scratch. Created consistent NAP citations across 50+ directories. Implemented local schema markup across all pages.

High-Intent Keyword Focus

Targeted treatment-specific keywords with commercial intent: "lip fillers London", "Botox near me", "anti-wrinkle injections [area]". No vanity traffic — only patients ready to book.

Treatment Page Optimisation

Created dedicated, conversion-focused pages for each treatment. Included pricing transparency, practitioner credentials, and clear CTAs. Built trust signals for new visitors.