Healthcare SEO Case Study

London Cardiovascular Clinic

How we transformed search visibility into a consistent stream of private patient enquiries for a leading London cardiology clinic.

1307%

SEO Enquiry Increase

919%

Contact Form Growth

14x

Enquiry Multiplier

#1.4

Avg. Local Rank

Historics

The Starting Point

London Cardiovascular Clinic is a private cardiology clinic in central London with a strong consultant-led reputation. Clinical quality was never the issue.

When MediWorks began work in April 2024, the acquisition picture looked like this:

SEO was generating just 1-2 enquiries per month
Search visibility existed but wasn't converting
A duplicate Google Business Profile was confusing patients
Enquiries were leaking between the website and reception

The clinic had presence. What it lacked was a system that turned visibility into patients.

Initial state showing low enquiry volume

Task

The Brief

This wasn't a branding exercise or a visibility play. The objective was commercial and measurable.

MediWorks was brought in to:

Capture high-intent search demand from patients actively seeking private cardiology
Convert that demand into trackable enquiries
Ensure every enquiry actually reached the clinic

Rankings only mattered if they produced patients. Everything was measured against enquiry volume.

The boundary was clear: MediWorks owned everything up to the enquiry. The clinic handled conversion to treatment.

Actions

What We Did

Fixed the Foundations

Resolved duplicate Google Business Profile issues. Fixed enquiry routing and call tracking. Made contact paths measurable. If enquiries don't reach reception, nothing else matters.

Targeted Intent, Not Traffic

Structured SEO around symptoms patients search for, investigations with commercial value, and treatment-level pages. No generic blog content. Every page had enquiry potential.

Built Local Authority

Strengthened local search presence. Built consultant-led content. Grew Google reviews consistently to 169 at 5★. Local SEO became a direct enquiry driver.