A Specialist Healthcare PPC Agency for Private Clinics
We are a leading healthcare PPC team built for a single job: turning paid search into new patient enquiries. We run PPC marketing and Google Ads campaigns for private clinics across the UK, we understand the healthcare industry and the advertising rules that govern it, and we deliver patients to your clinic as enquiries at a predictable cost.
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Why a Specialist Beats a Generalist
Healthcare is not like other industries, and medical PPC is not like other PPC. The advertising rules are stricter, the patient journey is longer, and the cost of getting it wrong is higher. A generalist ad agency that runs campaigns for plumbers and e-commerce brands does not understand any of that. We do nothing but healthcare digital marketing, so our PPC experts know the healthcare landscape, the compliance, and the patient behaviour inside out.
That deep healthcare focus is the difference. Among specialist healthcare PPC agencies, we are deliberately narrow, because being the right agency for private clinics means understanding your patients and healthcare regulations better than any full-service marketing agency trying to be everything to everyone.
- A PPC team that works only with healthcare providers and organisations
- Bespoke PPC campaigns built around your treatments, not a template
- Healthcare marketing expertise that protects you from costly compliance mistakes
- Clear reporting that ties every pound of spend to real patient enquiries
While healthcare SEO builds long-term Organic visibility, our paid campaigns capture the demand that exists right now.
Who We Help
We work with healthcare companies, private clinics, and healthcare practices across a wide range of healthcare specialties, from single-site clinics to multi-site healthcare organisations. Whether you are a private GP, a surgical provider, or a diagnostics clinic, we help healthcare companies turn clicks into booked patients and grow their healthcare business. We work only within the healthcare sector, and where it matters we also run campaigns engaging with healthcare professionals and referrers, not just patients.
- Trusted by top healthcare brands and clinics nationwide
- PPC services for healthcare companies of every size
- A genuine partner in healthcare growth, not a generalist passing through
Instant Visibility for Patient Searches
SEO takes time. PPC delivers immediately. When patients search for treatments you offer, your clinic appears at the top of Google, right when they are ready to enquire. Unlike Organic search, PPC for healthcare gives you control. You decide which searches trigger your healthcare ads, which locations you target, and how much you spend.
- Appear above Organic results for high-value treatment searches
- Target specific treatments, conditions, and locations
- Only pay when someone clicks, never for impressions
- Start generating new patient enquiries within days, not months
Google Ads Built for Medical: Paid Search That Respects the Rules
Medical advertising attracts more scrutiny from digital advertising platforms than almost any other sector. Platforms like Google restrict what you can say, how you can target, and what you can promote. Our PPC specialists know these rules and work within them, so your campaigns stay live and compliant.
- Compliant ad copy that passes Google's healthcare policies
- Landing pages designed for patient conversion
- Keyword strategies focused on treatment intent
- Negative keywords to filter out irrelevant clicks
- Call tracking to measure real enquiries
Our medical copywriting team writes compliant, effective PPC ad copy that converts without crossing the line.
Our PPC Services
Our healthcare PPC services cover the full funnel, across paid search and paid social, all built to deliver the best PPC results for your specific treatments.
Search Campaigns
Target patients searching for specific treatments, conditions, and clinics in your area. Treatment-intent keywords are the core of any effective PPC strategy for healthcare.
Local Targeting
Geographic targeting to reach patients within your catchment area, so your budget works where your patients actually are.
Paid Social Campaigns
Paid social on platforms like Meta to build awareness and reach patients earlier in their journey, complementing search demand capture.
Landing Pages
Conversion-focused pages designed to turn clicks into patient enquiries, not just traffic.
Call Tracking
Track phone enquiries back to specific keywords and campaigns, because in healthcare the phone is where many patients convert.
Reporting
Clear reporting showing clicks, enquiries, and true cost per patient acquisition. The metric that matters, not vanity numbers.
Our PPC Process
From setup to optimisation, our PPC team handles everything, including hands-on PPC management at every stage.
Research and Setup
Keyword research, competitor analysis, campaign structure, and account setup tailored to your treatments and your local market.
Launch and Monitor
Campaigns go live. We monitor performance daily, adjusting bids and targeting to ensure your PPC strategy keeps improving.
Optimise and Scale
Continuous improvement. We refine keywords, test ads, and scale the PPC campaigns that deliver, to grow your patient enquiries month on month.
PPC That Pays for Itself
The goal is not clicks. It is enquiries. We tune every campaign for conversions, not vanity metrics, because a click that never becomes a patient is just wasted spend.
- Reduced cost per click through quality score improvements
- Higher conversion rates with optimised landing pages and conversion rate optimisation
- Improving cost per enquiry over time
- Clear ROI visibility for every pound spent
Target CPA: The Only Bidding Strategy That Works for Clinics
Most agencies use Maximise Clicks or Maximise Conversions by default. We never do. For private healthcare, we use Target CPA bidding because it aligns Google's algorithm with your actual business goal: patient enquiries at a sustainable cost.
Our target CPA for most clients sits between £50 and £60 per qualified enquiry. When a single private consultation generates £200 to £500 or more in revenue, and many patients go on to treatment worth thousands, the ROI speaks for itself.
- We never use Maximise Clicks, because it optimises for traffic, not patients
- Target CPA tells Google exactly what a patient enquiry is worth
- We track real conversions, form submissions and phone calls, not page views
Typical PPC Benchmarks for Clinics
Navigating Google's Healthcare Advertising Policies
Google restricts medical advertising more than almost any other industry. Ads can be disapproved, accounts suspended, and campaigns shut down overnight if you do not follow the rules. We know these policies inside out because we work with them every day, and that deep understanding of the healthcare advertising landscape is exactly what you are paying a specialist agency for.
- Restricted content policies for medical treatments and procedures
- Healthcare provider certification requirements for Google Ads
- Landing page compliance, including what claims you can and cannot make
- Remarketing restrictions for healthcare audiences
- Ad copy limitations around guarantees, outcomes, and before and after imagery
We handle the certification process, write compliant ad copy, and build landing pages that convert while staying within Google's healthcare guidelines. We work hard to keep every client's account compliant and in good standing.
Why PPC for Clinics Needs Specialists
- ✓ We hold Google healthcare advertiser certification
- ✓ A strong track record of keeping client accounts compliant and live
- ✓ Ad copy reviewed for ASA and CAP Code compliance
- ✓ Landing pages built to meet Google's healthcare standards
Private Gynaecologist, £52 Cost Per Enquiry
A Harley Street gynaecologist needed to fill their appointment book for specific procedures. Within three months of launching our campaigns:
- Cost per enquiry reduced from £120 or more to £52
- 42 qualified patient enquiries per month from paid search
- Conversion rate improved from 4% to 12%
- Monthly ad spend managed to generate maximum ROI
By using Target CPA bidding, treatment-specific ad groups, and conversion-optimised landing pages, we turned their account from a cost centre into their primary patient acquisition channel.
Individual results vary depending on specialty, location, and budget.
cost per patient enquiry
enquiries per month
conversion rate achieved
Why MediWorks Is the Right PPC Partner
There are plenty of PPC agencies and digital marketing agencies in the UK. Very few are genuine healthcare PPC specialists. We are not a paid search agency that happens to take healthcare clients. We are an agency that lives and breathes private medical, which is why leading clinics and healthcare brands across the UK trust us as their PPC partner. Choosing the right healthcare partner is the difference between spending money and growing a practice.
From healthcare paid search to paid social, every marketing campaign we run is treated as healthcare PPC marketing first and foremost. That focus on specialist PPC healthcare work is what separates us from a generalist, and it is why our clients stay.
- A leading medical PPC agency focused only on healthcare
- Healthcare PPC experts who understand compliance, not just clicks
- Bespoke PPC and paid social built around your specialty
- A true partner in healthcare growth, measured on patient enquiries
Frequently Asked Questions
How much should I spend on PPC?
We recommend a minimum monthly ad spend of £1,500 to £2,000 for most private clinics, plus management fees. The optimal budget depends on your specialty, location, and how many new patients you want to attract. We model expected results at different spend levels before you commit, so you can make an informed decision.
How quickly will I see results from PPC?
PPC delivers results much faster than SEO. You can expect your first enquiries within days of launch. It then takes four to six weeks of data and optimisation to hit peak performance. By month two or three, campaigns typically run at stable, efficient cost-per-enquiry levels.
Do you manage the Google Ads account or do I need my own?
We can work with your existing account or set up a new one. Either way, you always own the account. We manage it on your behalf through a Google Ads manager account, and if we ever part ways, all campaign data, conversion history, and learnings remain yours.
Should I run PPC alongside SEO?
Absolutely. We recommend combining healthcare SEO with PPC for the strongest results. PPC captures immediate demand while SEO builds long-term Organic visibility. As your Organic rankings improve, you can shift budget toward keywords where you do not yet rank, maximising your overall search presence. Learn more about our full healthcare marketing approach.
Stephen Tasker
Founder, MediWorks Digital
Stephen manages PPC campaigns for private clinics nationwide, specialising in Target CPA strategies that deliver consistent patient enquiries at sustainable costs. His approach focuses on conversion tracking, healthcare compliance, and measurable ROI.
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Get In Touch →200k+ patient enquiries generated · 1.5M+ patient views · 20+ clients · Since 2020