Paid Ads That Capture Patient Demand
Google Ads campaigns built for healthcare. We target patients actively searching for treatments and deliver them to your clinic as enquiries.
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Instant Visibility for Patient Searches
SEO takes time. PPC delivers immediately. When patients search for treatments you offer, your clinic appears at the top — right when they're ready to enquire.
Unlike organic search, PPC gives you control. You decide which searches trigger your ads, which locations you target, and how much you spend.
- Appear above organic results for high-value searches
- Target specific treatments, conditions, and locations
- Only pay when someone clicks — not for impressions
- Start generating enquiries within days, not months
While healthcare SEO builds long-term visibility, PPC captures demand that exists right now.
Google Ads Built for Medical
Healthcare advertising has rules. Google restricts what you can say, how you can target, and what you can promote. We know these rules and work within them.
- Compliant ad copy that passes Google's healthcare policies
- Landing pages designed for patient conversion
- Keyword strategies focused on treatment intent
- Negative keywords to filter out irrelevant clicks
- Call tracking to measure real enquiries
Our medical copywriting team writes compliant ad copy that converts.
What's Included
Full-service PPC management for private healthcare.
Search Campaigns
Target patients searching for specific treatments, conditions, and clinics in your area.
Local Targeting
Geographic targeting to reach patients within your catchment area.
Landing Pages
Conversion-focused pages designed to turn clicks into patient enquiries.
Call Tracking
Track phone enquiries back to specific keywords and campaigns.
Budget Management
Optimal spend allocation to maximise enquiries within your budget.
Reporting
Clear reports showing clicks, enquiries, and cost per patient acquisition.
Our PPC Process
From setup to optimisation, we handle everything.
Research & Setup
Keyword research, competitor analysis, campaign structure, and account setup tailored to your treatments.
Launch & Monitor
Campaigns go live. We monitor performance daily, adjusting bids and targeting for optimal results.
Optimise & Scale
Continuous improvement. We refine keywords, test ads, and scale what works to grow your enquiries.
PPC That Pays for Itself
The goal isn't clicks. It's enquiries. We optimise for conversions, not vanity metrics — because a click that doesn't become a patient is just wasted spend.
Our campaigns are optimised for conversions — tracking cost per enquiry and cost per consultation booked. That's the metric that matters.
- Reduced cost per click through quality score improvements
- Higher conversion rates with optimised landing pages and conversion rate optimisation
- Improving cost per enquiry over time
- Clear ROI visibility for every pound spent
Target CPA: The Only Bidding Strategy That Works for Clinics
Most agencies use Maximise Clicks or Maximise Conversions by default. We never do. For private healthcare, we use Target CPA (Cost Per Acquisition) bidding because it aligns Google's algorithm with your actual business goal: patient enquiries at a sustainable cost.
Our target CPA for most healthcare clients sits between £50-60 per qualified enquiry. When you consider that a single private consultation generates £200-500+ in revenue — and many patients go on to treatment worth thousands — the ROI speaks for itself.
- We never use Maximise Clicks — it optimises for traffic, not patients
- Target CPA tells Google exactly what a patient enquiry is worth
- Our average cost per enquiry: £50-60 across healthcare verticals
- We track real conversions — form submissions and phone calls, not page views
Typical Healthcare PPC Benchmarks
Navigating Google's Healthcare Advertising Policies
Google restricts healthcare advertising more than almost any other industry. Ads can be disapproved, accounts suspended, and campaigns shut down overnight if you don't follow the rules. We know these policies inside out because we work with them every day.
Common compliance challenges we handle for our clients:
- Restricted content policies for medical treatments and procedures
- Healthcare provider certification requirements for Google Ads
- Landing page compliance — what claims you can and can't make
- Remarketing restrictions for healthcare audiences
- Ad copy limitations around guarantees, outcomes, and before/after imagery
We handle the certification process, write compliant ad copy, and build landing pages that convert while staying within Google's healthcare advertising guidelines. Our clients never have to worry about account suspensions or ad disapprovals.
Why Healthcare PPC Needs Specialists
- ✓ We hold Google healthcare advertiser certification
- ✓ Zero account suspensions across all healthcare clients
- ✓ Ad copy reviewed for ASA and CAP Code compliance
- ✓ Landing pages built to meet Google's healthcare standards
Private Gynaecologist: £52 Cost Per Enquiry
A Harley Street gynaecologist needed to fill their appointment book for specific procedures. Within 3 months of launching our PPC campaigns:
- Cost per enquiry reduced from £120+ to £52
- 42 qualified patient enquiries per month from Google Ads
- Conversion rate improved from 4% to 12%
- Monthly ad spend optimised from £3,000 to generate maximum ROI
By using Target CPA bidding, treatment-specific ad groups, and conversion-optimised landing pages, we turned their Google Ads account from a cost centre into their primary patient acquisition channel.
cost per patient enquiry
enquiries per month
conversion rate achieved
Frequently Asked Questions About Healthcare PPC
How much should I spend on healthcare PPC?
We recommend a minimum monthly ad spend of £1,500-2,000 for most private clinics, plus management fees. The optimal budget depends on your specialty, location, and how many new patients you want to attract. We'll model expected results at different spend levels before you commit so you can make an informed decision.
How quickly will I see results from PPC?
PPC delivers results much faster than SEO. You can expect to see your first enquiries within days of launch. However, it takes 4-6 weeks of data collection and optimisation to hit optimal performance. By month 2-3, campaigns are typically running at peak efficiency with stable cost-per-enquiry metrics.
Do you manage the Google Ads account or do I need my own?
We can work with your existing Google Ads account or set up a new one. Either way, you always own the account — we manage it on your behalf through a Google Ads manager account. If we ever part ways, all campaign data, conversion history, and learnings remain yours.
Should I run PPC alongside SEO?
Absolutely. We recommend combining healthcare SEO with PPC for the strongest results. PPC captures immediate demand while SEO builds long-term organic visibility. As your organic rankings improve, you can shift PPC budget to target keywords where you don't yet rank organically, maximising your overall search presence. Learn more about our full healthcare marketing approach.
Stephen Tasker
Founder, MediWorks Digital
Stephen manages PPC campaigns for private clinics across the UK, specialising in Target CPA strategies that deliver consistent patient enquiries at sustainable costs. His approach focuses on conversion tracking, compliance, and measurable ROI.
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