Insights for Healthcare Marketers
Strategies, trends and case studies to help private clinics attract more patients.
Latest Articles
1 in 2: Why the UK’s Under-35s Are Choosing Private Healthcare Over the NHS in 2026
The private healthcare sector has a new patient. They’re under 35, digitally native, and unwilling to wait. As...
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AI Is Changing How Patients Find Private Clinics: What You Need to Know
Patients are using ChatGPT, Google Gemini, and Perplexity to find private clinics. Here is how AI search is...
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Healthcare SEO in 2026: What Has Changed and What Still Works
AI Overviews, tighter E-E-A-T standards, and more competitive local search. Here is what has changed in healthcare SEO...
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Healthcare PPC Benchmarks UK 2026: What Private Clinics Should Expect
Real Google Ads benchmark data from private clinic campaigns: CPC, CTR, conversion rates, and cost per enquiry broken...
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GMC Advertising Guidelines for Private Clinics: What You Can and Cannot Say Online
A practical guide to GMC and ASA advertising rules for private clinics. Common compliance mistakes, what you can...
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The Price of a Smile: Why UK Patients Are Googling Their Way to Private Dentists in 2026
The UK’s dental system is fracturing in plain sight. As NHS waiting lists stretch and contract reforms loom,...
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