Private Gynaecologists Clinic
How we generated highly targeted PPC leads for complex treatments using an incubator campaign approach with minimal budget.
The Starting Point
A private gynaecology clinic was experiencing a decline in patient interest for two of their more complex treatments and procedures.
The situation when MediWorks was engaged:
- Complex treatments that naturally attract fewer enquiries
- Recent decline in patient appointments
- Doctors looking to increase bookings for specialist procedures
- Need to reach a specific demographic at the right moment
- Budget constraints requiring maximum efficiency
The Brief
Generate new patient leads for complex treatments that typically attracted fewer enquiries — using PPC with surgical precision.
MediWorks was tasked with:
- Generate qualified leads for two specific complex procedures
- Reach potential patients at the exact moment of intent
- Work within a minimal budget constraint
- Deliver measurable results within 3 months
The approach had to be precise, not broad. Every pound spent needed to reach the right patient.
What We Did
Incubator Campaign Launch
Started with minimal budget to test messaging, audiences, and keywords. Gathered data rapidly before scaling spend on what worked.
Advanced Demographic Targeting
Layered demographic targeting to reach women in the right age brackets, locations, and life stages most likely to need these procedures.
Condensed Messaging
Crafted ad copy that spoke directly to symptoms, concerns, and treatment outcomes. Clear, compassionate, action-oriented messaging.
The Outcome
3-Month Campaign Results:
- 56% increase in patient enquiries for target treatments
- 20% reduction in cost per lead through monthly refinements
- 112% increase in website traffic
- Consistent lead quality improvement month-over-month
Campaign Efficiency:
- Each month's refinements improved performance
- Budget allocation optimised toward highest-converting keywords
- Ad copy testing revealed winning messaging angles
- Demographic insights informed future campaigns
"Minimal budget, maximum precision. We found the patients who were actively looking for exactly what we offered."
More Case Studies
Explore how we've helped other healthcare clients achieve similar results
Want Results Like This?
See how MediWorks can generate targeted patient leads for your practice.
Get In Touch →